Written by JENNIFER HEEBNER
As the custom-work market continues to grow, more jewelers are returning to the bench to take business into their own hands.
ALL IN THE FAMILY
Forty years ago, Hagop Matossian opened Hagop Settings, a jewelry repair shop, in Boston. His specialty was creating one-of-a-kind pieces, including diamond engagement ring mountings to accommodate oversize center stones, for stores that didn’t have in-house design capabilities.
But nine years ago, two major events drastically shifted the course of the business. First, Matossian’s wife and now creative director, Alexandria, joined Hagop and his brother Barkev in the shop, abandoning her own one-woman custom business on the lower level of the same complex, and brought with her an unstoppable drive to take on more challenging custom jobs. Also, Hagop’s father, a longtime goldsmith who owned his own retail store, imparted some advice his sons couldn’t ignore. “He said, ‘You’re getting older, and you won’t be able to work with your hands your whole life, so open a retail store,’?” Matossian recalls.
Armed with his wife’s enthusiasm and his father’s wisdom, Hagop opened Bostonian Jewelers as a retail store, while Barkev continued to run Hagop Settings to accommodate the volume of wholesale repair jobs they’d developed. On the retail side, aiming to expand their restoration work, Hagop and Alexandria (ahead of their time in 1999) checked out the capabilities of a CAD/CAM. They instantly knew the technology could revolutionize the manufacturing of jewelry. Still, notes Alexandria, Hagop didn’t immediately take the bait. “I pestered him for three years to buy Matrix,” she says.
